The Four Types of Intellectual Property and How to Protect Them
Intellectual property is becoming increasingly important when it comes to business valuation as well as success – especially for tech companies. A well-developed patent portfolio (along with an intellectual property portfolio, generally) conveys a high degree of technical and commercial sophistication to potential investors, customers, competitors, and licensees. It also proves that the owner values investment in research and development and is prepared to take appropriate steps to protect those investments. This presentation will provide you with the foundational knowledge you need to be a great resource for your clients. Justin will discuss each of the four main types of IP (patents, trademarks, copyrights and trade secrets) along with some related issues such as IP ownership and common startup mistakes, so that your clients will be better prepared as they start, grow, and consider transitioning their business.
presented by Justin Sanders